Connect to Convert
How to sell to real people in real life.
A free weekly Zoom for business owners who want events, networking and in-person conversations to lead to payments, without pressure selling or awkward pitches.
The Problem
You go to events. You have good conversations. People say “we should catch up”.
And then… nothing really happens.
Not because you’re bad at selling and not because you’re doing it wrong.
But because no one ever teaches you how to turn genuine connection into paid work, especially in real-life rooms.
That’s the problem Connect to Convert solves.
What Connect to Convert is
Connect to Convert is a free weekly Zoom run by me, Lauren Robinson, every Tuesday for business owners who want to make events work better for their business.
It’s not a webinar, there are no slides and there’s no pressure to “perform”.
It’s a practical, honest conversation about:
- How to show up authentically at events
- How to build real connection (without small talk or scripts)
- And how to naturally move from conversation to sale
Who is Connect to Convert for?
This is for you if:
- You attend events but don’t always see a return
- Networking feels awkward or forced
- You don’t want to pitch or pressure people
- You want events to feel simpler, clearer, and more intentional
You don’t need to be confident.
You don’t need to be extroverted.
You don’t need a polished pitch.
You simply need a better approach.
What will we talk about?
Each week, I cover a specific topic around selling through connection, such as:
- What to say at events when you don’t want to “sell”
- How to follow up without it feeling cringe
- Why good conversations don’t always turn into work
- How to make your events pay for themselves
- How to spot the right conversations to lean into
Some sessions include guest experts.
Some are just me sharing what’s worked (and what hasn’t).
What makes my advice different?
Most advice about selling at events focuses on:
- Confidence
- Scripts
- Or being louder in the room
- I focus on:
- Clarity
- Structure
- And conversations that feel natural
Selling doesn't start when you pitch, it starts when someone feels understood.
Who am I?
I’m Lauren, an Event Success Consultant.
Every year I sell thousands of tickets to my own events, and I regularly host, attend and sponsor events across the UK.
I don’t believe events are a gamble.
When they’re done well, they’re one of the most powerful ways to build trust, authority and long-term sales.
Connect to Convert is where I share how I actually do that.
What to Expect
- Live every Tuesday
- Free to attend
- Join when you can (every week, or as needed)
- You'll get reminders and the Zoom link sent by email
No pressure, no obligation, just useful conversations.
If you want events to feel easier, more fun and more effective, I’d love for you to join us.
Join us on Tuesdays!
Sign up below to join the next Connect to Convert weekly call
It’s time to put overwhelm and stress in the bin
And say hello to fun events, where everything’s covered
